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Child Paths

Dominating Page 1 for Ireland’s Most Searched Childcare Routes

Child Path Case Study

Project Overview

Child Paths is an Irish website dedicated to helping parents find the safest and most suitable walking routes and paths for children across Ireland. The platform serves families, schools, and community groups who are looking for child-friendly outdoor routes in their area.

WTechy partnered with Child Paths on a complete end-to-end project – starting with a full website redesign to give the platform a modern, professional look along with a faster and more user-friendly experience. Once the redesigned website was live, we launched a focused SEO campaign to maximize its visibility on Google Ireland. 

The combination of a fresh website redesign and a powerful SEO strategy is exactly what drove the outstanding results you will see in this case study. 

The Challenge

Despite having an existing website, Child Paths faced several key challenges in the competitive Irish search market: 

Limited organic traffic growth despite an established domain 

Not ranking #1 for their most important keywords like ‘child paths’ and ‘child paths Ireland’ 

Low engagement metrics – users were not spending enough time on the site 

Organic sessions were low relative to the site’s potential audience 

278 new keyword opportunities had not yet been captured 

With families across Ireland actively searching for child-friendly outdoor routes, ranking at the top of Google Ireland for these terms was critical for the business to grow its user base. 

Our SEO Strategy

We put together a focused SEO strategy tailored to the Irish market, targeting parents and community groups actively searching for child-friendly routes and paths. 

On-Page Optimization

  • Optimized all key pages for target keywords including ‘child paths’, ‘child path’, and ‘child paths Ireland’
  • Improved page titles, meta descriptions, headings, and content structure
  • Enhanced internal linking to pass authority to the most important pages
  • Implemented structured data to improve how pages appear in Google results

Keyword & Content Expansion

  • Identified 278 new keyword opportunities for the Irish market
  • Created and optimized content targeting local and national search queries
  • Focused on high-volume searches like ‘child paths’ (8,000 monthly searches in Ireland)
  • Targeted long-tail and location-specific keywords to capture niche traffic

Technical SEO

  • Improved site speed and Core Web Vitals for better user experience
  • Fixed crawl errors and improved indexation across the site
  • Optimized mobile performance for on-the-go parents searching from their phones

Link Building

  • Continued building high-quality backlinks to strengthen domain authority
  • Grew total backlinks from 612 (November 2025) to 676 (February 2026)
  • Focused on relevant Irish websites, parenting communities, and local resources

Performance Dashboard

child paths
child paths 2
child paths 3
Child Paths 5

The Results 

The results across Google Search Console, Google Analytics, and third-party tools clearly show the impact of our SEO work. Child Paths is now the go-to resource for families searching for child-friendly paths across Ireland. 

19.3K

Total Clicks

+0%

23.2%

Average CTR

+0%

29,613

Organic Sessions

+0%

#1

Google Ireland Rankings

+0%

User Growth Metrics

Organic User Acquisition

Metric
Before
After
Total Users
1,770
5,495 ↑ +210.4%
New Users
1,773
4,975 ↑ +180.6%
Returning Users
469
2,098 ↑ +347.3%
Avg. Engagement Time
11s
14s ↑ +26.1%
Engaged Sessions/User
0.64
1.02 ↑ +59.1%
Event Count
0.6411,952
62,752 ↑ +425.0%

Organic users grew by over 210% and returning users nearly quadrupled — up 347.3%. The event count grew by an extraordinary 425%, reflecting a much more active and engaged audience.

User Growth Metrics

Organic User Acquisition

Metric
Before
After
Total Users
1,770
5,495 ↑ +210.4%
New Users
1,773
4,975 ↑ +180.6%
Returning Users
469
2,098 ↑ +347.3%
Avg. Engagement Time
11s
14s ↑ +26.1%
Engaged Sessions/User
0.64
1.02 ↑ +59.1%
Event Count
0.6411,952
62,752 ↑ +425.0%

Organic users grew by over 210% and returning users nearly quadrupled — up 347.3%. The event count grew by an extraordinary 425%, reflecting a much more active and engaged audience.

User Growth Metrics

Organic User Acquisition

Metric
Before
After
Total Users
1,770
5,495 ↑ +210.4%
New Users
1,773
4,975 ↑ +180.6%
Returning Users
469
2,098 ↑ +347.3%
Avg. Engagement Time
11s
14s ↑ +26.1%
Engaged Sessions/User
0.64
1.02 ↑ +59.1%
Event Count
0.6411,952
62,752 ↑ +425.0%

Organic users grew by over 210% and returning users nearly quadrupled — up 347.3%. The event count grew by an extraordinary 425%, reflecting a much more active and engaged audience.

User Growth Metrics

Organic User Acquisition

Metric
Before
After
Total Users
1,770
5,495 ↑ +210.4%
New Users
1,773
4,975 ↑ +180.6%
Returning Users
469
2,098 ↑ +347.3%
Avg. Engagement Time
11s
14s ↑ +26.1%
Engaged Sessions/User
0.64
1.02 ↑ +59.1%
Event Count
0.6411,952
62,752 ↑ +425.0%

Organic users grew by over 210% and returning users nearly quadrupled — up 347.3%. The event count grew by an extraordinary 425%, reflecting a much more active and engaged audience.

User Growth Metrics

Organic User Acquisition

Metric
Before
After
Total Users
1,770
5,495 ↑ +210.4%
New Users
1,773
4,975 ↑ +180.6%
Returning Users
469
2,098 ↑ +347.3%
Avg. Engagement Time
11s
14s ↑ +26.1%
Engaged Sessions/User
0.64
1.02 ↑ +59.1%
Event Count
0.6411,952
62,752 ↑ +425.0%

Organic users grew by over 210% and returning users nearly quadrupled — up 347.3%. The event count grew by an extraordinary 425%, reflecting a much more active and engaged audience.

User Growth Metrics

Organic User Acquisition

Metric
Before
After
Total Users
1,770
5,495 ↑ +210.4%
New Users
1,773
4,975 ↑ +180.6%
Returning Users
469
2,098 ↑ +347.3%
Avg. Engagement Time
11s
14s ↑ +26.1%
Engaged Sessions/User
0.64
1.02 ↑ +59.1%
Event Count
0.6411,952
62,752 ↑ +425.0%

Organic users grew by over 210% and returning users nearly quadrupled — up 347.3%. The event count grew by an extraordinary 425%, reflecting a much more active and engaged audience.

Results at a Glance 

What We Achieved

Before

After

Total Clicks (period)

4.28k

19.3k

Total Impressions (period)

56.2k

83.2k

Average CTRPlatforms Supported

7.6%

23.2%

Active Users

~5,900

9,900 (+68.1%)

Organic Users

1,770

5,495 (+210%)

Organic Sessions

3,835

29,613 (+672%)

Returning Users

469

2,098 (+347%)

Event Count

11,952

62,752 (+425%)

Total Backlinks

612

62,752 (+425%)

#1 Google Ireland Rankings

0

5+

Total Organic Keywords

—

922

Conclusion 

Child Paths is now the undisputed #1 resource on Google Ireland for parents searching for child-friendly walking routes. Through a focused combination of on-page optimization, content expansion, and strategic link building, we transformed their organic performance across every key metric. 

Organic sessions grew by 672%, clicks quadrupled, and the average click-through rate jumped from 7.6% to 23.2% – meaning the site is not only being seen more but attracting far more clicks per impression. With 922 organic keywords and multiple #1 rankings for searches with thousands of monthly queries, Child Paths is now set up for long-term, sustainable growth on Google Ireland. 

+0%

Organic Sessions Growth

0x

Clicks Increase

0

Organic Keywords

30%

On Google

About WTechy

About WTechy Private Limited

WTechy Private Limited is a full-service digital agency specializing in website development and SEO. The Child Paths website was proudly designed and developed by WTechy, and the SEO campaign was executed by our in-house team of digital marketing experts. 

At WTechy, we don’t just build websites – we build online businesses. From the first line of code to the top of Google, we handle everything so our clients can focus on what they do best. 

Our services include:

Website Design & Development

Website Design & Development

Website Design & Development

Website Design & Development

Website Design & Development

Website Design & Development

The Child Paths case study is a perfect example of what WTechy delivers – a beautifully built website paired with a powerful SEO strategy that drives real, measurable results. 

Want results like this for your business?

Partner with WTechy Private Limited today. 

We build. We rank. We grow. 

Please share the following details so we can provide you a Free Growth Proposal.

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  • Conduct detailed website audits & error analysis 
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