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Location: Panchkula

Job Type: Full-time

Shift: Day Shift

Experience: 1–2 Years

AI / ML Developer with Digital Marketing Knowledge

We are looking for an AI / ML Developer who understands digital marketing and can build intelligent systems that support marketing teams. This role focuses on developing machine learning models, automating marketing workflows, analyzing campaign data, and creating tools that help improve customer engagement and marketing performance. 

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About the Role

As an AI / ML Developer with digital marketing knowledge, you will work on building systems that support marketing teams with automation, data analysis, and predictive insights. 

You will design and deploy machine learning models, process large datasets, and create solutions such as chatbots, automation tools, and marketing data analysis systems. The role requires close collaboration with marketing teams to translate campaign goals into intelligent technical solutions. 

This position suits someone who understands both development and marketing workflows. 

Key Responsibilities 

  • Design and develop machine learning models for marketing insights and automation 
  • Analyze large marketing datasets to identify patterns and opportunities 
  • Build systems that support campaign analysis and marketing performance tracking 
  • Develop automation tools for marketing workflows and reporting processes 
  • Build chatbots and intelligent assistants for customer interaction 
  • Work on website data scraping and data collection for analysis 
  • Collaborate with SEO, social media, and marketing teams to understand campaign needs 
  • Develop systems that support customer segmentation and behavior analysis 
  • Maintain and improve internal tools used by marketing teams 
  • Monitor model performance and improve accuracy through testing and updates 

Skills Required 

  • Strong programming and development skills 
  • Knowledge of machine learning algorithms and model development 
  • Ability to process and analyze large datasets 
  • Understanding of digital marketing concepts such as SEO, analytics, and social media 
  • Experience working with automation tools and APIs 
  • Strong problem-solving ability and analytical thinking 
  • Ability to work with both technical teams and marketing teams 

Tools and Platform Knowledge 

Candidates should have experience with some of the following: 

  • Python or similar programming languages 
  • Machine learning frameworks 
  • Data analysis tools and libraries 
  • Deep learning concepts and model training 
  • Web scraping tools and techniques 
  • APIs and data integrations 
  • Database systems 
  • Analytics platforms and marketing data tools 

Digital Marketing Knowledge

The candidate should have a basic understanding of: 

  • SEO processes and search performance analysis 
  • Social media campaign performance 
  • Website analytics and user behavior tracking 
  • Marketing automation workflows 
  • Consumer behavior and audience segmentation 

Who We’re Looking For

  • 3–5 years of experience in AI, machine learning, or data development roles 
  • Experience building machine learning models or intelligent automation systems 
  • Understanding of marketing technology platforms 
  • Ability to translate marketing needs into technical solutions 
  • Strong analytical and logical thinking skills 
  • Ability to work with cross-functional teams including developers and marketing specialists 

Education 

Bachelor’s degree in Computer Science, Artificial Intelligence, Data Science, Engineering, or a related field is preferred. Practical experience in machine learning and automation projects will also be considered. 

Why Join WTechy 

  • Opportunity to work on AI-powered marketing solutions 
  • Exposure to marketing technology and automation systems 
  • Collaborative work environment across development and marketing teams 
  • Skill development opportunities in machine learning and data analysis 
  • Performance-based recognition 
  • Professional office environment in Panchkula 

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Fill out the form below and share your details with us. Our hiring team will review your application and contact you if your profile matches the role. 

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